December 25, 2017

SEO Content Writing

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SEO Content Writing Services – Kent based Copywriters ONLY £50 per Page

Professional, fully optimised SEO copywriting to help your small business reach page 1 of Google local search

Invicta SEO Services & Web Design – 07584 714032

Invicta SEO Services & Web Design are based in Maidstone, Kent and experts in writing highly optimised, quality and original content designed to help small businesses rank on page 1 of Google local search results – and for only £50 a page.

‘Content is king’ is a phrase usually attributed to Bill Gates following a speech he made in 1996. However, the origins can be traced back to a number of sources earlier in the century, but it has since become the most popular mantra of 21st century SEO.

Quality content remains THE single most important ranking factor

Over the years some SEO professionals have tried to downplay the importance of good content writing claiming that links have taken over, or citations, or social media or whatever their opinion at that moment happens to be.

Of course, they are all very important factors, but one should never underestimate the significance and ranking power of original, well written, well optimised and useful SEO copywriting.

To do so displays a fundamental failure to understand Google’s objective “to organize the world’s information and make it universally accessible and useful.” That means great content.

Here’s what Google says in their Search Console blog :

“Give visitors the information they’re looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”

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Relevant, Useful & Authoritative Content

Of course, Google isn’t the only search engine but in the UK it is by far the most popular with the highest market share. According to statista.com as of July 2017 83% of internet searches in the UK were done using Google.

Bing had 11% of the market, Yahoo 3% and the remainder was shared between all the other search engines like MSN and DuckDuckGo.

On these numbers it’s sensible to concentrate on what Google wants from content.

It aims to produce the best possible search results pages (SERPS) based on:

  • relevancy
  • usefulness
  • authority of the site (trust)

SEO copywriting should satisfy these requirements and enhance the user experience (UX) with the accuracy of its information and useful outbound links to other informative sites that are relevant to the search query.

There are many other important aspects of ranking well in SERPS and there are thought to be over 200 ranking factors in Google’s algorithm that determines how a web page ranks.

We’re not going to discuss them here but it should always be remembered that good quality, well optimised content writing is essential to rank on page 1 of Google’s local search results.

Content Optimisation

SEO content writing is an essential part of on page SEO services helps tell search engines what your content is all about and rank it accordingly. Again, there are many influencing factors some of which are:

  • page titles
  • URL’s
  • meta descriptions
  • headings & sub headings
  • internal links
  • relevancy and usefulness of information
  • anchor text
  • image optimisation
  • good grammar, spelling & punctuation
  • keywords

Choosing the Right Keywords

The right keywords must be identified and used appropriately throughout a page’s content. This does NOT mean keyword stuffing which will only put off the reader and can incur a penalty.

The most obvious keywords with the highest search volume are also the most competitive and difficult to rank for.

Long tail keywords are also relevant, i.e. multiple words or phrase used that are specific to the subject matter.

The more words that are used in a search query usually means the more specific and relevant the results are (SERPS).

Good keyword research can identify alternate search terms that can generate significant traffic to a website using short and long tail keywords a site owner may not have considered or even been aware of.

Once target words or phrases are decided on it’s then a question of writing great SEO content optimised for these words.

Keyword Usage

Overuse of keywords, or keyword stuffing, may result in a Google penalty leading to a severe drop in ranking. Although it may be possible to recover from a penalty it will take time and the process should be completed by someone with a thorough knowledge of SEO.

The only official notification of any penalty will come via Google Search Console

Keywords should be used appropriately and  appear naturally in context within content, and key areas such as page titles, headings and alt attributes. In addition to the target keyword(s) they should be given contextual relevance through:

  • popular related search terms
  • synonyms
  • LSI or latent semantic indexing

SEO content writing services in Kent

We have a proven track record in writing great content and getting our clients onto page 1 of Google local search results. At only £50 per page we will research the subject and provide you with quality SEO content on your website. Informative, useful, relevant and designed to boost your local search ranking.

Please call on 07584 714032 or email using Contact Us for further information.